1.7 LANGUAGE STUDY “詞匯學(xué)習(xí)”部分旨在培養(yǎng)學(xué)生根據(jù)語(yǔ)境猜測(cè)生詞并正確運(yùn)用所學(xué)詞匯的能力。其核心是把詞匯的學(xué)習(xí)和真實(shí)的語(yǔ)境巧妙結(jié)合起來(lái)，逐步拓展學(xué)生的詞匯量�！巴秸Z(yǔ)法”部分則設(shè)計(jì)了不同類型的賓語(yǔ)補(bǔ)足語(yǔ)練習(xí)題，旨在訓(xùn)練學(xué)生準(zhǔn)確理解賓語(yǔ)補(bǔ)足語(yǔ)并靈活運(yùn)用的能力。
1.6 POST-READING從回答問(wèn)題到展開討論，由低到高、由易到難，循序漸進(jìn)，引導(dǎo)學(xué)生把握教材，體驗(yàn)廣告的魅力并發(fā)揮想象，活化語(yǔ)言，從而達(dá)到綜合運(yùn)用英語(yǔ)進(jìn)行交際的目的。
1.5 READING采用“主題句”的寫作手法，先引出每段的主題，然后提出問(wèn)題、分析問(wèn)題、解決問(wèn)題。教師要引導(dǎo)學(xué)生充分利用“主題句”這一有效的寫作技巧，指導(dǎo)學(xué)生把握文章主旨，了解作者的寫作意圖，并深入地培養(yǎng)他們猜測(cè)詞義、理解語(yǔ)句、歸納大意、理智地應(yīng)對(duì)廣告等能力。
1.3 SPEAKING要求把全班分成四個(gè)小組，每一組選擇不同的身份和主題，結(jié)合本人的生活體驗(yàn)，表示抱怨、喜怒哀樂(lè)等。作為報(bào)紙編輯，則應(yīng)從全局出發(fā)，運(yùn)用表示和評(píng)價(jià)不同觀點(diǎn)的句型或結(jié)構(gòu)。這種開放式討論有助于引導(dǎo)學(xué)生運(yùn)用所學(xué)知識(shí)合作學(xué)習(xí)，指導(dǎo)他們?nèi)娴�、辨證地看待問(wèn)題。
1.2 LISTENING有兩大任務(wù)，一是根據(jù)特定的主題(選購(gòu)電腦)，組織學(xué)生討論或思考，為進(jìn)一步的“聽”作鋪墊；二是聽錄音，培養(yǎng)從聽力材料中獲取信息，并進(jìn)行深入分析、推斷、加工的能力。
1.1 WARMING UP 提供三幅精美圖片和相關(guān)廣告信息，本部分可以作為下文“說(shuō)”的鋪墊，讓學(xué)生分組討論這些圖片，喚起對(duì)“廣告”這一主題的熱忱和興趣，使其有話可說(shuō)，無(wú)話不說(shuō)。
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功 能 句 式 |
Making
complaints and expressing emotions He’s to blame. That’s lovely / great / wonderful! What do you mean by doing so? Does that surprise you? He shouldn’t have done it. Is something worrying you? She blamed him for coming home late. It’s (quite) all right. How could you cheat your teacher? I’m pleased with your spoken English. Why didn’t you tell me the truth? I wish I had never given it up. |
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詞 匯 |
1. 四會(huì)詞匯 convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, nowadays, nephew, waitress, hostess, attach, discount, bonus 2. 認(rèn)讀詞匯 mislead, misleading, critic, Ronaldo, Tetsuya Komuro, bait, bullet, nutritional, heroine, goddess, promotion, legend, slogan, catchy, context 3. 重點(diǎn)詞組 take ... into consideration, in charge (of), hand in hand, get across, appeal to, keep an eye out for sb./sth., point out, make sense 4. 重點(diǎn)詞匯 advertise, charge, blame, react, accuse, figure, profit, attach, discount |
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語(yǔ) 法 |
Review
the Object Complement 1. Some people find advertisements useful and entertaining. 2. As my neighbor Mr. White is a troublemaker, I have to keep myself away from him. 3. The Consumers’ Club advises us to make informed choices by reading ads carefully. 4. Companies hope to see ads influence the behavior of customers. 5. Companies spend a large amount of money employing advertisers. 6. The UN employs famous people to make its programmes known to the public. 7. They appointed him head of the Biology Department. 8. We found the room decorated with framed ads on the walls. |
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重 點(diǎn) 句 子 |
1.
You think the newspaper is to blame for this because ... P39 2. ... has gone hand in hand with the development of advertising. P40 3. Customers see so many ads every day that advertisers must ... to get their message across. P40 4. The best chance to reach customers is to appeal to their emotions. P40 5. It has been proven again and again that ... P40 6. First of all, we should always keep an eye out for “hidden information”. P41 |
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