“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                    C. firms                  D. advertisements

24. A. 1imited                      B. minimum               C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                      D. Apart from

27. A. consumer power         B. product quality        

   C. purchasing habit         D.manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                   C. firms                    D. advertisements

24. A. 1imited                      B. minimum                C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                  D. Apart from

27. A. consumer power         B. product quality        

C. purchasing habit           D. manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __1__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __2__ the shopper was cheated out of the crown. __3__ manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __4__ number of publications. Now media choice, has __5__ too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse. __6__ the internet, the consumer is finally seizing power.

As our survey shows, __7__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their __8__ will be tested as never before. Taking advantage of shoppers’ __9__ will no longer be possible: people will know-and soon tell others, even those without the internet-that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __10__ standards. Good and Good and honest firms should benefit most.

1. A. changed           B. maintained                 C. restored       D. rescued

2. A. in time                   B. in truth                     C. in case        D. in theory

3. A. Just as                  B. The moment         C. If                D. Although

4. A. 1imited                  B. minimum                  C. sufficient      D. great

5. A. disappeared            B. existed                      C. exploded      D. survived

6. A. According to         B. Thanks to                  C. But for       D. Apart from

7. A. consumer power                    B. product quality               

C. purchasing habit                     D. manufacturing efficiency

8. A. information            B. investment                 C. claims               D. shops

9. A. generosity         B. knowledge                 C. curiosity            D. ignorance

10. A. raising                B. lowering              C. abandoning         D. carrying

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept,1the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was,2the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on3to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a4number of publications. Now media choice, has5too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse.6the internet, the consumer is finally seizing power.
As our survey shows,7has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their8will be tested as never before. Taking advantage of shoppers’9will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in10standards. Good and honest firms should benefit most.

1. 1.
   1. A.
      changed
   2. B.
      maintained
   3. C.
      restored
   4. D.
      rescued
2. 2.
   1. A.
      in time
   2. B.
      in truth
   3. C.
      in case
   4. D.
      in theory
3. 3.
   1. A.
      radio
   2. B.
      TV
   3. C.
      firms
   4. D.
      advertisements
4. 4.
   1. A.
      limited
   2. B.
      minimum
   3. C.
      sufficient
   4. D.
      great
5. 5.
   1. A.
      disappeared
   2. B.
      existed
   3. C.
      exploded
   4. D.
      survived
6. 6.
   1. A.
      According to
   2. B.
      Thanks to
   3. C.
      But for
   4. D.
      Apart from
7. 7.
   1. A.
      consumer power
   2. B.
      product quality
      
   3. C.
      purchasing habit
   4. D.
      manufacturing efficiency
8. 8.
   1. A.
      information
   2. B.
      investment
   3. C.
      claims
   4. D.
      shops
9. 9.
   1. A.
      generosity
   2. B.
      knowledge
   3. C.
      curiosity
   4. D.
      ignorance
10. 10.
    1. A.
       raising
    2. B.
       lowering
    3. C.
       abandoning
    4. D.
       carrying

　　“When a customer enters my store, forget me. He is king, ”said John Wanamaker,who in 1876 turned an abandoned railway station in Philadelphia into one of the world's first department stores. This revolutionary concept 1 the face of retailing(零售業(yè))and led to the development of advertising and marketing as we know it today.

　　But convincing as that slogan was, 2 the shopper was cheated out of the crown. 3 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 4 number of publications. Now media choice has 5 too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse 6 the internet, the consumer is finally seizing power.

　　As our survey shows, 7 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centred”. Now their 8 will be tested as never before. Taking advantage of shoppers' 9 will no longer be possible: people will know-and soon tell others,even those without the internet-that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 10 standards. Good and honest firms should benefit most.

(7) A．consumer power

B．product quality

C．purchasing (購買) habit

D．manufacturing (制造) efficiency