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    Researchers study television to understand its effects on viewers and to measure its effectiveness in selling products. Much of the research on TV audiences is market research, paid for by companies with something to sell. Let me repeat; research on television is supported largely by advertisers.

    The television industry depends on advertising money to run, and this relationship influences what television offers viewers. Advertisers aim to reach mass audiences and particular social groups. In turn, the television tries to meet the needs of advertisers, because pleasing the advertisers is nearly as important as pleasing the public. This means advertisers have a lot of control over what programs are made and when they are shown.

    Television is the most effective marketing tool ever created. Many advertisement apply basic psychology（心理學(xué)）by sort of turning to our insecurities and desires. Ads convince us that the things we once thought were luxuries（奢侈）are now necessities. Television is highly programed as well. Using expert market research, programmers and advertisers sort to paint a picture of life centered on material possessions. This kind of life may look attractive and desirable, but it’s all at the expense of personal relationships.

    As you probably can tell, I prefer to agree with critics（評(píng)論家）of the media. Advertising does create false needs, and products we really need don’t require advertising. Television advances consumerism（消費(fèi)至上）. It shows us things, things, and more things. It encourages greed and envy. Television helps create a wasteful society, where things are thrown out long before they are worn out.

1.What is the main idea of the passage?

    A．Television research is an interesting field.

    B．Advertising is effective in selling products

    C．Television helps develop a culture of consumerism

    D．The television industry should be better managed

2.According to the passage, researchers study television to         .

    A．learn about the types of programs

    B．understand the culture of the society

    C．decide which programs to export

    D．measure how much it help to sell products

3.The writer uses the underlined sentences in Paragraph 3 to            .

    A．a(chǎn)rgue that television images of life lack depth and meaning

    B．warn readers not to spend more money than they can afford

    C．show that television programs can advance personal growth

    D．suggest that readers watch only high-quality programs

4.What is the writer’s opinion of television?

    A．Television is the best way to advertise products and services.

    B．Television mostly has had a side effect on viewers

    C．People have a wrong opinion of television

    D．It is the duty of television to help create a rich society

Researchers study television to understand its effects on viewers and to measure its effectiveness in selling products. Much of the research on TV audiences is market research, paid for by companies with something to sell. Let me repeat; research on television is supported largely by advertisers.

    The television industry depends on advertising money to run, and this relationship influences what television offers viewers. Advertisers aim to reach mass audiences and particular social groups. In turn, the television tries to meet the needs of advertisers, because pleasing the advertisers is nearly as important as pleasing the pubic. This means advertisers have a lot of control over what programs are made and when they are shown.

Television is the most effective marketing tool ever created. Many advertisement apply basic psychology by sort of turning to our insecurities and desires. Ads convince us that the things we once thought were luxuries are now necessities. Television is highly programs as well. Using expert market research, programmers and advertisers sort of paint a picture of life centered on material possessions. This kind of life may look attractive and desirable, but it’s all at the expense of personal relationships.

As you probably can tell, I prefer to agree with critics of the media. Advertising does create false needs, and products we really need don’t require advertising. Television advances consumerism. It shows us things, things, and more things. It encourages treed and envy. Television helps create a wasteful society, where things are thrown out long before they are worn out.

1．What is the main idea of the passage?

    A．Television research is an interesting field.

    B．Advertising is effective in selling products

    C．Television helps develop a culture of consumerism

    D．The television industry should be better managed

2．According to the passage, researchers study television to          .

    A．learn about the types of programs

    B．understand the culture of the society

    C．decide which programs to export

    D．measure how much it helps to sell products

3．The writer uses the underlined sentences in Paragraph 3 to             .

    A．a(chǎn)rgue that television images of life lack depth and meaning

    B．warn readers not to spend more money than they can afford

    C．show that television programs can advance personal growth

    D．suggest that readers watch only high-quality programs

4．What is the writer’s opinion of television?

    A．Television is the best way to advertise products and services.

    B．Television mostly has had a side effect on television

    C．People have a wrong opinion of television

D．It is the duty of television to help create a rich society

Researchers study television to understand its effects on viewers and to measure its effectiveness in selling products. Much of the research on TV audiences is market research, paid for by companies with something to sell. Let me repeat: research on television is supported largely by advertisers.

The television industry depends on advertising money to run, and this relationship influences what television offers viewers. Advertisers aim to reach mass audiences and particular social groups. In turn, the television industry tries to meet the needs of advertisers, because pleasing the advertisers is nearly as important as pleasing the public. This means advertisers have a lot of control over what programs are made and when they are shown.

Television is the most effective marketing tool ever created. Many advertisements apply basic psychology (心理學(xué)) by sort of turning to our insecurities and desires. Ads convince us that the things we once thought were luxuries (奢侈) are now necessities. Television is highly skilled at creating images (形象) of a comfortable life, not just in the ads, but in the programs as well. Using expert market research, programmers and advertisers sort of paint a picture of life centered on material possessions. This kind of life may look attractive and desirable, but it’s all at the expense of personal relationships.

As you probably can tell, I prefer to agree with critics(評(píng)論家) of the media. Advertising does create false needs, and products we really need don’t require advertising. Television advances consumerism (消費(fèi)至上). It shows us things, things, and more things. It encourages greed and envy. Television helps create a wasteful society, where things are thrown out long before they are worn out.

1．What is the main idea of the passage?

       A．Television research is an interesting field.

       B．Advertising is effective in selling products.

       C．Television helps develop a culture of consumerism.

       D．The television industry should be better managed.

2．According to the passage, researchers study television to        .

       A．learn about the types of programs

       B．understand the culture of the society

       C．decide which programs to export

       D．measure how much it helps to sell products

3．The writer uses the underlined sentences in Paragraph 3 to          .

       A．a(chǎn)rgue that television images of life lack depth and meaning

       B．warn readers not to spend more money than they can afford

       C．show that television programs can advance personal growth

       D．suggest that readers watch only high – quality programs

4．What is the writer’s opinion of television?

       A．Television is the best way to advertise products and services.

       B．Television mostly has had a side effect on society.

       C．People have a wrong opinion of television.

       D．It is the duty of television to help create a rich society.