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    Never go into a supermarket hungry! This is a good piece of advice．If you go shopping for food before lunchtime，you’ll probably buy more than you plan to．Unfortunately，however，just this advice isn’t enough for consumers these days．Modem shoppers need an education in how not to buy things at the store．First，you check the weekly newspaper ads．Find out the items that are on sale and decide if  you really need these things，In other words，don’t buy anything just because it’s cheaper than usual!“New and Improved!”or“All Natural”on the front of a package influence you．Instead，read the list of ingredients（contents）on the back．Third，compare prices：that is，you should examine the prices of both different brands and different sizes of the same brand．

Another suggestion for consumers is to buy ordinary items instead of famous brands．Ordinary items in supermarkets come in plain packages．These products are cheaper because producers don’t spend much money on packing or advertising．The quality，however，is usually as good as the quality of well-known name brands．In the same way，in buying clothes，you can often find high quality and low prices in brands that are not famous Shopping in discount clothing stores can help you save a lot of money．Although these stores aren’t very attractive，and they usually do not have individual dressing rooms，not only are the prices low，but you can often find the same famous brands that you find in high-priced department stores．

    Wise consumers read magazine ads and watch TV commercials，but they do this with one advantage：knowledge of the psychology behind the ads．In other words，well-informed consumers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the  commercial，or is the advertiser simply showing an attractive image? With the answers to these questions，consumers can make a wise choice．

1．All the following statements are true about the phrase“ordinary items”in Paragraph 2 except______．

A．ordinary items never say“New and Improved”or“All Natural”

      B．ordinary products are usually cheaper than famous brands

      C．producers spend less money on packaging of ordinary items

      D．the quality of ordinary items is usually as good as that of famous brands

2．What does the writer think about ads?

      A．They are believable．

      B．They are attractive．

      C．They are full of misinformation．

      D．They are helpful to wise consumers．

3．One of the author’s suggestions to consumers is ______．

      A．to make use of ads

      B．not to buy items with words like“New and Improved’”or“All Natural”

      C．to buy high quality items such as famous brands after lunch

      D．to buy all ordinary items instead of famous brands

4．The author implies that ______．

      A．going into the supermarket hungry，you may buy more than you plan to

      B．the quality of ordinary items is usually high and the prices are relatively low

      C．you save a lot of money by shopping in discount clothing stores

      D．a(chǎn)ds sometimes don’t tell the truth

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for consumers these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of ingredients(contents) on the back. Third, compare prices: that is, you should examine the prices of both different brands and different sizes of the same brand.
Another suggestion for consumers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.
Wise consumers read magazine ads and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, consumers can make a wise choice.
【小題1】All the following statements are true about the phrase “ordinary items” in Paragraph 2 EXCEPT __________.

A．ordinary items never say “New and Improved” or “All Natural”

B．ordinary products are usually cheaper than famous brands

C．producers spend less money on packaging of ordinary items

D．the quality of ordinary items is usually as good as that of famous brands

【小題2】What does the writer think about ads? __________

A．They are believable.	B．They are attractive.
C．They are full of misinformation.	D．They are helpful to consumers.

【小題3】One of the author’s suggestions to consumers is __________.

A．to make use of ads

B．not to buy items with words like “New and Improved” or “All Natural”

C．to buy high quality items such as famous brands after lunch

D．to buy any ordinary items instead of famous brands

【小題4】The author implies that __________.

A．going into the supermarket hungry, you may buy more than you plan to

B．the quality of ordinary items is usually high and the prices are relatively low

C．discount clothing stores are good places to go to

D．a(chǎn)ds sometimes don’t tell the truth

Never go into a supermarket hungry! If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. 　1 Modern shoppers need an education in how and how not to buy things at the grocery store. First, you should check the weekly newspaper ads. Find out the items that are on sale and decide if you really need those things. 2 “New and Improved!” or “All Natural” in front of a package may influence you. Instead, read the list of ingredients on the back. Third, compare prices. That is, you should examine the prices of both different brands and different sizes of the same brand.

Another suggestion for consumers is to buy generic items instead of famous brands. 　3 These products are cheaper because manufacturers don”t spend much money on packaging or advertising. The quality, however, is usually equal to the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. 　4 . Although these stores aren”t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brand that you find in high-priced department stores.

Wise consumers read magazines advertisements and watch TV ones, but they do this with one advantage: knowledge of psychology behind the ads. 　5

A．Ordinary items in supermarkets come in plain packages.

B．This is a good piece of advice.

C．Shopping in discount clothing stores can help you save a lot of money.

D．Unfortunately, however, just this advice isn’t enough for consumers these days

　 E．In other words, well – informed consumers watch for information and check for misinformation.

F．The quality of ordinary items is usually as good as that of famous brands.

G．In other words, don’t buy anything just because it’s cheaper than usual!

 

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for consumers these days. Modern shoppers need and education in how and how not to buy things at the store. First, you check the weekly newspaper ads. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and Improved!” or “All Natural” on the front of a package influence you. Instead, read the list of ingredients (contents) on the back. Third, compare prices: that is, you should examine the prices of both different brands and different sizes of the same brand.

Another suggestion for consumers is to buy ordinary items instead of famous brands. Ordinary items in supermarkets come in plain packages. These products are cheaper because producers don’t spend much money on packing or advertising. The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

Wise consumers read magazine ads and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, consumers can make a wise choice.

1．All the following statements are true about the phrase “ordinary items” in Paragraph 2 except ___      _.

       A．ordinary items never say “New and Improved” or “All Natural”

       B．ordinary products are usually cheaper than famous brands

       C．producers spend less money on packaging of ordinary items

       D．the quality of ordinary items is usually as good as that of famous brands

2．What does the writer think about ads?

       A．They are believable.                             B．They are attractive.

       C．They are full of misinformation.            D．They are helpful to consumers.

3．One of the author’s suggestions to consumers is ____     .

       A．to make use of ads

       B．not to buy items with words like “New and Improved” or “All Natural”

       C．to buy high quality items such as famous brands after lunch

       D．to buy any ordinary items instead of famous brands

4．The author implies that ___      _.

       A．going into the supermarket hungry, you may buy more than you plan to

       B．the quality of ordinary items is usually high and the prices are relatively low

       C．discount clothing stores are good places to go to

       D．a(chǎn)ds sometimes don’t tell the truth

Most mothers have a good piece of advice: Never go into a supermarket hungry! If you go shopping for food before lunch time, you’ll probably buy more than you plan to. Unfortunately, however, just this advice isn’t enough for consumers these days. Modern shoppers need an education on how to and how not to buy things at the grocery store. First, you should check the weekly newspaper ads. Find out the items that are on sale and decide if you really need those things. In others words, don’t buy anything just because it’s cheaper than usual! “New and Improved!” or “All Natural” on the front of a package influences you. Instead, read the list of ingredients on the back. Third, compare prices; that is, you should examine the prices of both different brands（品牌） and different sizes of the same brand.

Another suggestion for consumers is to buy generic（普通的）items instead of famous brands. Generic items in supermarkets come in plain packages. These products are cheaper because manufacturers don’t spend much money on packing or advertising. The quality, however, is usually identical(同樣的) to the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.

Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answers to these questions, consumers can make a wise choice.

1．In the above passage, the author’s main purpose is to ____.

       A． suggest consumers to buy generic items instead of famous brands

       B． give some pieces of advice to consumers

       C． convince readers that the advice of most mothers aren’t enough for consumers these days

D． persuade consumers not to believe the advertisements

2．Which of the following statements is NOT true about the phrase “generic items” in Paragraph 2?

       A．Generic items never say “New and Improved” or “All Natural”.

       B．Generic products are usually cheaper than famous brands.

       C．Manufacturers spend less money on packaging of generic items.

       D．The quality of generic items is usually as good as that of well-known name brands.

3．The writer thinks that advertisements are ____.

A．believable                              B． attractive 

       C．full of misinformation                     D． helpful to consumers

4．Which of the following is one of the author’s suggestions to consumers?

       A．To make use of advertisements.

B．Not to buy items with words like “New and Improved” or “All Natural”.

       C．To buy high quality items such as famous brands after lunch.

       D．To buy any generic items instead of famous brands.

5．The author implies that ____.

       A．going into a supermarket hungry, you may buy more than you plan to

       B． he quality of generic items is usually high and the prices are relatively low

       C．discount clothing stores are good places to go to

       D．a(chǎn)dvertisements sometimes don’t tell the truth