Recorded background music first found its way into factories, shops and restaurants in the USA． But it soon spread to other parts of the world． Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music．

The best-known supplier of background music is an American company called “Muzak”．This word is now commonly used in English to refer to music played continuously in restaurants, places of work, etc．The company had carried out over a hundred studies which show that background music can create a pleasant atmosphere and improve productivity．It must be used in the right way, though．If the type of Muzak is wrong, it may well cause an entire factory to sleep!

1．What is “Muzak”?

     A．It is name of an American company which sells recorded background music．

   B．It is recorded background music played continuously in shops, restaurants and places of work, etc．

   C．It is the name of a composer of back-ground music．

D．Both A and B

2．It had been proved that “Muzak” can ____ ．

   A．improve productivity                              B．create a pleasant atmosphere

   C．cause an entire factory to sleep               D．a(chǎn)ll of the above

3．The studies of American company show that ____．

   A．“Muzak” is not good in factories             B．“Muzak” is welcomed everywhere

   C．“Muzak” can get rid of sleeplessness       D．the wrong kind of “Muzak” could be harmful

4．Which of the following sentences is true?

   A．Background music is only used in the USA．

   B．Background music is used all over the world except in the USA．

   C．Most shops and restaurants use background music now．

   D．It is very difficult to listen to background music．

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.
　　To begin with, background music was intended simply to create a soothing (舒適的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.
　　But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.
【小題1】Background music was first used ________.

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.

　　To begin with, background music was intended simply to create a soothing (舒適的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.

　　But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.

1.Background music was first used ________.

A．in the cinemas and theatres in the USA

B．in the offices and hospitals in the USA

C．in the schools and churches in the USA

D．in the factories, shops and restaurants in the USA

2.An American marketing expert has found background music can __________.

A．increase sales or factory production

B．create a soothing atmosphere

C．make people slow down

D．make people forget their worries

3.Slow music is useless in ________ in increasing sales.

A．shops

B．restaurants

C．factories

D．cinemas

4.Restaurant owners are advised to play ________ to increase overall sales.

A．lively music

B．loud music

C．slower music

D．faster music

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.
　　To begin with, background music was intended simply to create a soothing (舒適的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.
　　But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints

1. 1.

   Background music was first used ________

   1. A.
      in the cinemas and theatres in the USA
   2. B.
      in the offices and hospitals in the USA
   3. C.
      in the schools and churches in the USA
   4. D.
      in the factories, shops and restaurants in the USA
2. 2.

   An American marketing expert has found background music can __________

   1. A.
      increase sales or factory production
   2. B.
      create a soothing atmosphere
   3. C.
      make people slow down
   4. D.
      make people forget their worries
3. 3.

   Slow music is useless in ________ in increasing sales

   1. A.
      shops
   2. B.
      restaurants
   3. C.
      factories
   4. D.
      cinemas
4. 4.

   Restaurant owners are advised to play ________ to increase overall sales

   1. A.
      lively music
   2. B.
      loud music
   3. C.
      slower music
   4. D.
      faster music