2、Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(組成部分) of culture: language, values and attitudes ,and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communication
With someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values and Attitudes
Values are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. For
Example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and Manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
57. A knowledge of the local language allows international business people __________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
58. The act of many people buying chocolate of Switzerland shows the role of __________.
A. manners B. values C. attitudes D. customs
59. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
60. The author’s purpose of writing this article is to tell people _________.
A. how to take a right attitude in business
B. how to avoid misunderstandings in business
C. how to use a local language in business
D. how to act politely and properly in business
2、成功的生意人之所以能取得成功，一個重要的原因在于他們理解不同民族的文化，并學會了根據(jù)不同的文化而改變自己的行為，即沒有“民族優(yōu)越感”。那么，怎樣才能避免每個人心中由來已久的“民族優(yōu)越感”呢？本文就語言，態(tài)度和價值觀及風俗習慣等幾個方面提出了一些建議。
37. B
解析：細節(jié)理解題。由第二自然段中的First, people can communicate easily一句可知本題選B。
38. C
解析：推理判斷題。根據(jù)values and attitudes中第二句可知本題選C。
39. C
解析：主旨大意題。由文章的主題段――第二自然段大意可知本題選C。
40. B
解析：推理判斷題。根據(jù)第二自然段的最后一句可知本題選B。
科目：高中英語 來源： 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
The act of many people buying chocolate of Switzerland shows the role of ________.
A. manners B. values C. attitudes D. customs
What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
The author’s purpose of writing this article is to tell people ___________
A. how to take a right attitude in business
B. how to avoid misunderstandings in business
C. how to use a local language in business
D. how to act politely and properly in business
科目：高中英語 來源： 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(組成部分) of culture: language, values and attitudes ,and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communication
With someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values and Attitudes
Values are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. For
Example, many people in the
Customs and Manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in
57. A knowledge of the local language allows international business people __________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
58. The act of many people buying chocolate of
A. manners B. values C. attitudes D. customs
59. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
60. The author’s purpose of writing this article is to tell people _________.
A. how to take a right attitude in business
B. how to avoid misunderstandings in business
C. how to use a local language in business
D. how to act politely and properly in business
科目：高中英語 來源：2012-2013學年安徽省渦陽四中高二下學期第一次質量檢測英語試卷（帶解析） 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
【小題1】A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to have a better idea of their own culture
C. to express their thoughts indirectly
D. to communicate without outside help
【小題2】The act of many people buying chocolate of Switzerland shows the role of ________.
| A．a(chǎn)ttitudes | B．values | C．manners | D．customs |
| A．Misconceptions in Business |
| B．Basic Beliefs in Business |
| C．International Business Culture |
| D．Successful International Business |
| A．how to take a right attitude in business |
| B．how to avoid misunderstandings in business |
| C．how to use a local language in business |
| D．how to act politely and properly in business |
科目：高中英語 來源：2009年普通高等學校招生全國統(tǒng)一考試陜西卷英語試題 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
【小題1】A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
【小題2】The act of many people buying chocolate of Switzerland shows the role of ________.
| A．manners | B．values | C．a(chǎn)ttitudes | D．customs |
| A．Misconceptions in Business | B．Basic Beliefs in Business |
| C．International Business Culture | D．Successful International Business |
| A．how to take a right attitude in business |
| B．how to avoid misunderstandings in business |
| C．how to use a local language in business |
| D．how to act politely and properly in business |
科目：高中英語 來源：福建省四地六校2009-2010學年高二下學期第二次聯(lián)考英語試題 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1. A knowledge of the local language allows international business people _________.
A. to communicate without outside help
B. to be more open with their customers
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2. The act of many people buying chocolate of Switzerland shows the role of ________.
A. attitudes B. values C. manners D. customs
3. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
4. The author’s purpose of writing this article is to tell people ___________.
A. how to take a right attitude in business
B. how to act politely and properly in business
C. how to use a local language in business
D. how to avoid misunderstandings in business
科目：高中英語 來源：2014屆安徽省高二下學期第一次質量檢測英語試卷（解析版） 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1.A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to have a better idea of their own culture
C. to express their thoughts indirectly
D. to communicate without outside help
2.The act of many people buying chocolate of Switzerland shows the role of ________.
A．a(chǎn)ttitudes B．values C．manners D．customs
3.What would be the best title for the text?
A．Misconceptions in Business
B．Basic Beliefs in Business
C．International Business Culture
D．Successful International Business
4.The author’s purpose of writing this article is to tell people ___________
A．how to take a right attitude in business
B．how to avoid misunderstandings in business
C．how to use a local language in business
D．how to act politely and properly in business
科目：高中英語 來源：福建省四地六校2009-2010學年高二下學期第二次聯(lián)考英語試題 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1. A knowledge of the local language allows international business people _________.
A. to communicate without outside help
B. to be more open with their customers
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2. The act of many people buying chocolate of Switzerland shows the role of ________.
A. attitudes B. values C. manners D. customs
3. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
4. The author’s purpose of writing this article is to tell people ___________.
A. how to take a right attitude in business
B. how to act politely and properly in business
C. how to use a local language in business
D. how to avoid misunderstandings in business
科目：高中英語 來源：2009年高考試題（陜西卷）解析版 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1.A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2.The act of many people buying chocolate of Switzerland shows the role of ________.
A. manners B. values C. attitudes D. customs
3.What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
4.The author’s purpose of writing this article is to tell people ___________
A. how to take a right attitude in business
B. how to avoid misunderstandings in business
C. how to use a local language in business
D. how to act politely and properly in business
科目：高中英語 來源： 題型：閱讀理解
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（組成部分）of culture: language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
1. A knowledge of the local language allows international business people _________.
A. to communicate without outside help
B. to be more open with their customers
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2. The act of many people buying chocolate of Switzerland shows the role of ________.
A. attitudes B. values C. manners D. customs
3. What would be the best title for the text?
A. Misconceptions in Business B. Basic Beliefs in Business
C. International Business Culture D. Successful International Business
4. The author’s purpose of writing this article is to tell people ___________.
A. how to take a right attitude in business
B. how to act politely and properly in business
C. how to use a local language in business
D. how to avoid misunderstandings in business
科目：高中英語 來源： 題型：閱讀理解
knowledge of the local language allows international business people .
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