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To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45  .
Some are the     46   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47   about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風(fēng)玻璃) wipers may have better effect than door-hangers. Imagine, how     48   if you hire someone to be a walking ad or launch a T-shirt advertising,     49  , you can print your products on T-shirts of your     50  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51  .
More grand ways are as follows: virtual showroom. Build a website to    52   a virtual showroom. Use it when people call to ask    53   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54   effective, and in the long run, cheap. Nothing is quite as powerful as a public    55   that seizes the public’s attention. You can invite a band to give a performance.    56  , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your    58  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59    is based on previous positive experiences.

America is built on the idea of freedom, and there is no exception for Muslim women. I       the freedom of religion and speech. But mostly, I believe it’s OK to be       , and to stand up for who and what you are. So I believe in wearing the hijab.
The hijab is a religious head covering, like a scarf. I am Muslim, and keeping my head covered is a       of maturity and respect toward my        and to Allah’s will.       , I also like to wear it to be different. I don’t usually like to do what everyone else is doing. I want to be a(n)         , not just part of the crowd. But when I first wore it, I was also afraid of the          that I’d get at school.
I       on my own that sixth grade was the       I should start wearing the hijab. I was       about what the kids would say or even do to me. I thought they might make fun of me, or       be scared of me and       my head-scarf. Kids at that age usually like to be all the same, and there’s little or no       of differences.
On the first day of school, I put all those     thoughts behind my back and walked in with my head held high. I was holding my breath a little, but       I was also proud to be a Muslim, proud to be wearing the hijab, proud to be different.
I was       about everything I thought the kids would say or even do to me. I actually met a lot of people because of wearing my head covering. Most of the kids would come and ask me questions —      — about the hijab and why I wore it.
I did hear some kids were making fun of me,      there was one girl — she wasn’t even in my class, we never really talked much — and she spoke       me, and I wasn’t even there! I made a lot of new friends that year, friends that I still have until this very day, five years later.
Yes, I’m different, but everyone is different here, in one way or another. This is the beauty of America, which lies in its        .

Cultural differences occur wherever you go. When visiting another country, you should be aware of those differences and _______ them. Here are some _______ on how to fit in.
Every traveler to a foreign country feels _______ at some point. What you do can make locals laugh. Your best defense is a sense of _______. If you can laugh off eating with the wrong hand in India, locals will warm to you as “that crazy foreigner.”
Wearing proper cloths is important too, _______ locals will judge by what you wear. In some Middle Eastern countries, exposing your flesh is _______, especially if you are a woman. So leave your torn jeans at home.
Also be cautious about expressing _______. Getting angry in Southeast Asia just makes you look silly. In some countries it is _______ to kiss in public.

　【小題1】　This was not because the woods and fields were always far away, but because they were too far from the city to permit people to make a day trip between morning and nightfall.
　【小題2】　He decided to turn his little school house into a dormitory for the summer holidays. Anyone who brought his sleeping bag and cooking equipment along could stay there for a very small quantity of money. The idea was a success. A few years later, the school house was much too small to hold the many young people who wanted to stay there. 　 【小題3】　This was the first hostel(青年招待所).
Today, young students and workers of every country can meet in the hostel and get to know each other. When young people arrive at the hostel, they have only to show their cards of membership in a hostel organization in their own country. 　 【小題4】 
Often, at the evening meal, a group of boys and girls from various parts of the country or world will happen to meet at the same hostel. They may put their food together and prepare a dinner with many kinds of dishes. Sometimes a program will be organized after the meal with dances, songs, or short talks followed by a question period. 　 【小題5】　For this reason, a few weeks spent ‘hostelling’ can be just as useful a part of one’s education as classes in school.

Body language is the quiet，secret and most powerful language of all！It speaks ____ than words.According to specialists，our bodies send out more ____ than we realize.In fact，non­verbal communication (非言語交際) takes up about 50% of what we really ____.And body language is particularly ____ when we attempt to communicate across cultures (文化)．Indeed，what is called body language is so ____ a part of us that it’s actually often unnoticed.And misunderstandings occur as a result of it.___，different societies treat the ___ between people differently.Northern Europeans usually do not like having ____ contact (接觸) even with friends，and certainly not with ____.People from Latin American countries，____，touch each other quite a lot.Therefore，it’s possible that in ____，it may look like a Latino is ____ a Norwegian all over the room.The Latino，trying to express friendship，will keep moving ____.The Norwegian，very probably seeing this as pushiness，will keep ____—which the Latino will in return regard as ___.
Clearly，a great deal is going on when people ____.And only a part of it is in the words themselves.And when parties are from ____ cultures，there’s a strong possibility of ____.But whatever the situation，the best ____ is to obey the Golden Rule：treat others as you would like to be ____.                                                     (2012·新課標(biāo)全國(guó))

The Canadian people are made up of different national races.The first ____ settlers of the country were the Indians.
It was said that the Indians entered this continent ___ the Bering Strait(白令海峽) and Sea from eastern Asia at most 10,000 years ____.When Europeans first  ____ the country，Indians were living in most of areas ___ forests.There were only ____ Indians in the provinces near the Atlantic Ocean.
The second group of people to enter Canada ____ the Eskimos.They ____ the Bering Strait from Asia less than 3,000 years ago.There are few __ of their early movements.The first white settlers in Canada were the ____.They came in greatest ____ to Quebec，but also to Nova Scotia，____ they cleared farms on the southern side of the Bay of Fundy.The French built their castles at Quebec City，and cleared farms out of the forests in the area.____ the time of the British conquest(征服) in 1763，there had been about 60,000 Frenchmen in Canada，____ chiefly between Quebec and Montreal.There were not many British in Canada ____ American Revolution drove large numbers northward.
Throughout the 19th century，____ British people came to Canada.The descendants(后代) of these people ____ England，Scotland and Ireland now make ____ about half of the population.Around the ____ of the century people came in increasing numbers from Europe and the largest numbers came ____ Central and Eastern­Germans，Czechs，Poles，Rumanians and Ukrainians.

You heard about the sign posted on a farmer's fence? On the other side of the     resides the biggest, meanest looking    you can imagine．The sign is intended to strike    into the hearts of would-be trespassers．It reads, "Don't attempt to    this field unless you can do it in 9．9 seconds．The bull can do it in 10 flat!"
Don't try to cross that field unless you are        !And isn't that the way it is in life? We have to be ready when the     arises or else we will have little chance of    ．
Sixth-grade schoolteacher Ms Shelton believed in    ．Students remember how she    in on the first day of class and began writing    of an eighth-grade caliber on the chalkboard．They    protested that the words were not on their    and they couldn't learn them．
Their teacher        that the students could and would learn these words．She said that she would       teach down to them．Ms Shelton ended by saying that one of the students in that classroom could go on to      ．maybe even be president some day, and she wanted to prepare them for that day．
Ms Shelton spoke those words many years ago．    did she know that someday one of her students - Jesse Jackson - would take them     ．She believed that if they were well prepared, they could achieve     goals．
Ralph Waldo Emerson once said, "People only see what they are prepared to see．"     that's true, then it is also true that they only become what they are prepared to become． And a lot of         is just about getting ready．

閱讀下面短文，從短文后各題所給的四個(gè)選項(xiàng)(A、B、C和D)中，選出可以填入空白處的最佳選項(xiàng)，并在答題卡上將該項(xiàng)涂黑。
Generally speaking, a British is widely regarded as a quiet, shy and conservative (保守) person who is        only among those with whom he is familiar. When a stranger is present, he often seems nervous,          embarrassed. You have to take a commuter train (通勤車) any morning or evening to     the truth of this. Serious-looking businessmen and women sit reading their newspapers or     off in a corner; hardly anybody talks, since to do so would be considered quite offensive (冒犯的).
        , there is an unwritten but clearly understood code of behavior, which, once     , makes the offender immediately the object of      .
One of the few things we can say about the British with certainty is that a British takes a(n)       to the discussion of their weather and that, if given a chance, he will talk about it      . Some people argue that it is because the British weather     follows forecast and thus becomes a source of interest to everyone. This may be so. Certainly a British cannot have much      in the weathermen, whose predictions, in many cases,          to be wrong! The man in the street seems to be as accurate – or as inaccurate – as the weathermen in his      .
Foreigners may be surprised at the number of references      weather that the British make to each other in the course of a single day. Very often conversational greetings are       by comments on the weather. “Nice day, isn’t it?” “Beautiful day!” may well be heard instead of “Good morning, how are you?”       the foreigner may consider this exaggerated (夸大) and comic, it is worthwhile pointing out that it could be used to his      . If he wants to start a conversation with a British but is      to know where to begin, he could do well to mention the state of the weather. It is a(n)       subject to which a response may well be     of even the most reserved of the British.

(2013·高考安徽卷)If you want to learn a new language，the very first thing to think about is why.Do you need it for a____ reason，such as your job or your studies？____ perhaps you’re interested in the ____，films or music of a different country and you know how much it will help to have a ____ of the language.
Most people learn best using a variety of ____，but traditional classes are an ideal(理想的)start for many people.They ____ an environment where you can practice under the ___ of someone who’s good at the language.We all lead ____ lives and learning a language takes ____.You will have more success if you study regularly，so try to develop a ___.It doesn’t matter if you haven’t got long.Becoming fluent in a language will take years，but learning to get by takes____.
Many people start learning a language and soon give up.“I’m too____，”they say.Yes，children do learn languages more ____ than adults，but research has shown that you can learn a language at any ____.And learning is good for the health of your brain，too.I’ve also heard people ___ about the mistakes they make when ____.Well，relax and laugh about your mistakes ____ you’re much less likely to make them again.
Learning a new language is never ____.But with some work and devotion，you’ll make progress.And you’ll be ____ by the positive reaction of some people when you say just a few words in ____ own language.Good luck!

America's Beauty Is in Its Diversity
America is built on the idea of freedom，and there is no exception for Muslim women.I ____ the freedom of religion and speech.But mostly，I believe it's OK to be ____，and to stand up for who and what you are.So I believe in wearing the hijab.
The hijab is a religious head covering，like a scarf.I am Muslim，and keeping my head covered is a ____ of maturity and respect toward my ____ and to Allah's will.____，I also like to wear it to be different.I don't usually like to do what everyone else is doing.I want to be a(n) ____，not just part of the crowd.But when I first wore it，I was also afraid of the ____ that I'd get at school.
I ____ on my own that sixth grade was the ____ I should start wearing the hijab.I was ____ about what the kids would say or even do to me.I thought they might make fun of me，or ____ be scared of me and ____ my headscarf.Kids at that age usually like to be all the same，and there's little or no ____ of differences.
On the first day of school，I put all those ____ thoughts behind my back and walked in with my head held high.I was holding my breath a little，but ____ I was also proud to be a Muslim，proud to be wearing the hijab，proud to be different.
I was ____ about everything I thought the kids would say or even do to me.I actually met a lot of people because of wearing my head covering.Most of the kids would come and ask me questions—____—about the hijab and why I wore it.
I did hear some kid was making fun of me，___ there was one girl—she wasn't even in my class，and we never really talked much—and she spoke ____ me，and I wasn't even there！I made a lot of new friends that year，friends that I still have until this very day，five years later.
Yes，I'm different，but everyone is different here，in one way or another.This is the ____ of America.