Question

3．The iPhone，the iPad，each of Apple's products sounds cool and has become a fashion．Apple has cleverly taken advantage of the power of the letter"i"-and many other brands are following suit．The BBC's iPlayer-which allows Web users to watch TV programs on the Internet-adopted the title in 2008．A lovely bear-popular in the US and UK-that plays music and video is called"iTeddy"．A slimmed-down version of London's Independent newspaper was launched last week under the name"i"．
In general，single-letter prefixes have been popular since the 1990s，when terms such as e-mail and e-commerce first came into use．
Most"i"products are targeted at young people and considering the major readers of Independent's"i"，it's no surprise that they've selected this fashionable name．
But it's hard to see what's so special about the letter"i"．Why not use"a"，"b"，or"c"instead？According to Tony Thorne，head of the Language Center at King's College，London，"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive，Thorne told BBC Magazines．"Even when Apple created the iPod，it seems it didn't have one clear definition，"he says．
"However，thanks to Apple，the term is now associated with portability （輕便）．"adds Thorne．
Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual．Each person believes they have their own needs，and we love personalized products for this reason．
Along with"Google"and"blog"，readers of BBC Magazines voted"i"as one of the top 20 words that have come to define the last decade．
But as history shows，people grow tired of fads（一時的狂熱）．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was associated with all things advanced and modern．However，as we entered the new century，the trend eventually disappeared．
72．People use iPlayer toC．
A．listen to music                           
B．make a call
C．watch TV programs online                  
D．play computer games
73．We can infer that the Independent's"i"is aimed atB．
A．fashionable women      B．young readers       C．old readers      D．engineers
74．Nowadays，the"i"term often reminds people of the products which areD．
A．environmentally friendly  B．advanced     C．recyclable   D．portable   
75．The writer suggests thatA．
A．the popularity of"i"products may not last long
B．"i"products are often of high quality
C．iTeddy is a live bear popular in the US and UK
D．the letter"b"replaces letter"i"to name the products．

Answer 1

分析 本文為說明文．蘋果公司推出的帶有i前綴的產品銷售得異�；鸨�，你知道為什么嗎？本文就介紹了這方面的取名知識．

解答 72．C 細節(jié)理解題．根據第一段3，4行The BBC's iPlayer-which allows Web usersto watch TV programs on the Internet-adopted the title in 2008．可知，人們用這種工具在網上看電視節(jié)目，故C正確．
73．B 推理判斷題．根據文章第三段Most"i"products are aimed at young people and considering the major readers of TheIndependent's"i"，it's no surprise that they've selected this fashionablename．可知，這樣的產品主要的目標人群就是年輕人，故B正確．
74．D 細節(jié)理解題．根據第五段的However，thanks to Apple，the term is now associated with portability（輕便）可知，帶有i前綴的產品通常與輕便聯系在一起．故選D項．
75．A 推理判斷題．根據最后一段第一句But ashistory shows，people grow tired of ads以及后面的例子可推知，人們對于時尚的品味是不斷變化的，所以作者認為帶有i前綴的產品的盛行也維持不了太長的時間．故選A．

點評 本文是新聞報道類閱讀，主要考查細節(jié)理解題和推理判斷題．在做細節(jié)理解題時，首先根據題目要求迅速在文章里找出相應的段落、句子或短語．認真比較選項和文中細節(jié)的區(qū)別，在做推理判斷題時不要以個人的主觀想象代替文章的事實，要根據文章事實進行合乎邏輯的推理判斷．