Question

Open today’s newspaper. What do you see? Ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the words of experts(專家). A man in a white coat comes on TV. He looks nice. “I use White and Black, ” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap(肥皂) have anything to do with a pretty child? Not much. But ads may show their products with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than fact.

Ads are full of strong words like “new” and “power”(力量). They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promises(承諾). But can they keep them? No. Some ads use our fear of being too late. “Buy now! ” they say, “Selling ends soon. ” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

uld not always believe the ads.

C. We should thi1.We can see ads ______.

A. on TV B. in magazines

C. in newspapers D. all the above

2. Some stars appear in the ads because ______.

A. they know every product well

B. they are famous

C. they are all experts

D. they all like white coats

3. According to the passage, we know that “Spring Rain” is the name of ______.

A. a kind of soap B. a kind of car

C. a kind of medicine D. a kind of flower

4.The writer thinks the words and pictures in the ads ______.

A. tell us a story B. always make us strong

C. sometimes fool us D. keep promises

5.What can we learn from the passage?

A. We should always believe the ads.

B. We sho nk about the ads after we buy something.

C. We can believe all the stars.

Answer 1

1.D

2.B

3.A

4.C

5.B

【解析】

試題分析：這篇短文主要介紹了廣告無處不在，商家為了銷售自己的產(chǎn)品不惜重金邀請(qǐng)名人為他們做廣告，宣傳他們的產(chǎn)品，有時(shí)還選用華麗的言辭來描述產(chǎn)品的特性，我們要注意分辨他們的真?zhèn)巍?/p>

1.歸納理解題。根據(jù)短文第一段內(nèi)容可知。故選 D。，

2. ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.”理解可知。名人做廣告的主要原因就是他們非常出名，故選B。

3. soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.”理解可知�！癝pring Rain”是一種肥皂的名字故選A。

4. ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.”理解可知。廣告的圖片和言辭都是騙人的，故選C。

5. what ads are doing. Ask questions to yourself. Don?t let their words and pictures fool you. ” 可知。故選 B。

考點(diǎn)：社會(huì)現(xiàn)象類短文閱讀。